The truth about the diamond industry... – XVI Latorre


Shop Now

    Your cart is currently empty.
    The truth about the diamond industry...

    The truth about the diamond industry...

    Diamonds are often seen as a symbol of love and commitment, but the marketing campaigns from one of the largest diamond companies in the world, has played a significant role in perpetuating this notion.

    However, the concept of using diamonds as a symbol of love is a relatively new one. A certain company launched a marketing campaign in the 1930s that effectively convinced consumers to equate diamonds with love and romance. The company used slogans such as "A Diamond is Forever" and heavily marketed diamonds as the preferred choice for engagement rings.

    But this marketing campaign was not solely based on sentimentality. In fact, this certain company engaged in practices that were unethical and manipulative in order to create a artificial demand for diamonds. The company restricted the supply of diamonds in order to keep prices high and maintain their value as a luxury good.

    Furthermore, they have been criticized for its involvement in conflict diamonds, which are diamonds that are mined in war-torn areas and sold to fund armed conflicts. These diamonds have caused destruction and human rights abuses in countries such as Angola and Sierra Leone.

    It is important for consumers to be aware of the tactics that this company has used to create a demand for diamonds and to think critically about the history. While diamonds may be a traditional choice for engagement rings, there are many other options that are more ethical and sustainable.